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SAP and Sales Management: A Better End-to-End Sales Process that Incorporates All Global Stakeholders by SAP America, Inc. September 03, 2010 - (Free Research) This paper discusses how when SAP AG upgraded to SAP CRM they were able to optimize the sales processes on a global scale which means more effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read on to learn how to reach a better end-to-end sales process that incorporates all global stakeholders. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Mobilizing CRM for the salesforce on the go by Sybase, Inc. March 31, 2010 - (Free Research) Mobilizing CRM systems automates sales processes, increases productivity and enhances customer service. Sybase Mobile Sales for SAP CRM equips sales professionals with the capabilities they need to view and track opportunities, contacts, leads pipeline activity and more from anywhere, anytime. Read this virtual brochure to learn more. (BROCHURE) VIEW ABSTRACT | GO TO

Wilson Tool International: Engineering E-Commerce with SAP® CRM by SAP America, Inc. September 03, 2010 - (Free Research) This case study explains how Wilson Tool chose SAP CRM to help provide its e-commerce foundation. They found that the e-commerce functionality of SAP CRM application would best meet the company’s immediate needs and provide a platform for future growth. Continue reading to learn all the benefits Wilson Tool experienced by choosing SAP CRM. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Service: Reduce Cost While Maintaining Customer Satisfaction by SAP America, Inc. September 03, 2010 - (Free Research) Leading companies have found that the secret to thriving in an uncertain economy is the combination of customer retention, efficiency, and revenue. Read on to learn how the SAP CRM application will reduce costs and increase revenue while maintaining a high level of customer satisfaction, loyalty, and retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP and Marketing Management: More Effective Marketing Through Collaboration by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how when SAP AG upgraded to SAP CRM they were able to improve performance, usability, and overall interaction between sales roles and other roles that support sales.  Continue reading to learn how to achieve a more effective marketing approach through collaboration with the sales team. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit by SAP America, Inc. September 02, 2010 - (Free Research) Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Powering Marketing Success by SAP America, Inc. September 02, 2010 - (Free Research) The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

FMC Technologies: Gaining Greater Insight into Sales Forecast Data with SAP® CRM by SAP America, Inc. September 02, 2010 - (Free Research) FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. This case study describes how by replacing Siebel software with the SAP CRM application, the company integrated and centralized its forecasting data, enabling managers to make better and faster decisions about supply chain capacity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Partner Channel Management: Build Stronger Partnerships for Stronger Profits by SAP America, Inc. September 02, 2010 - (Free Research) This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience by SAP America, Inc. January 01, 2009 - (Free Research) Check out this article to learn how SAP is embracing Web 2.0 opportunities for customer relationship management (CRM), from leveraging social computing to building new Web 2.0-based CRM applications. (JOURNAL ARTICLE) VIEW ABSTRACT | GO TO

Aligning Sales Territories to Enhance Sales Productivity: Improving Customer Relationships in a Tough Economy by SAP America, Inc. April 24, 2009 - (Free Research) Even when times are good, sales force effectiveness commands management attention: after all, the success of the sales force is integral to profitable growth. But in a tough economy, retaining customers and reducing costs become paramount, and thus sales force effectiveness truly takes center stage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Drive Sales, Marketing and Service Success with Microsoft Dynamics CRM Online by Microsoft August 23, 2010 - (Free Research) Attend this webcast to see the product in action (including integration to Microsoft Business Productivity Online Services), to understand the competitive advantages Microsoft Dynamics CRM Online has over other solutions in the market, and to hear examples of successful customers managing their customer relationships in the cloud. (VIDEO) VIEW ABSTRACT | GO TO

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP® Business Communications Management for Utilities: Fully Integrated Software to Improve Customer Satisfaction by SAP America, Inc. September 03, 2010 - (Free Research) This paper explains how SAP® Business Communications Management software provides a flexible multichannel, all-IP business communications platform that can deploy IP telephony for everyone who needs it. Read on to learn how this software works with SAP CRM to provide improved customer satisfaction without any costly cumbersome integration issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team by SAP America, Inc. September 02, 2010 - (Free Research) After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Accelerating Lead to Cash to Rekindle Profitable Growth: New Economic Order Drives Need for Discipline and Integration by SAP America, Inc. September 02, 2010 - (Free Research) As firms look to the future, they are revisiting core processes, such as lead to cash. Read on to learn how enhancing this vital process can significantly impact what matters in the emerging environment: strong customer relationships and disciplined profitable growth. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales and Marketing: The New Power Couple by Microsoft December 01, 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Beyond the Thin Client: Why a Smart Client CRM Solution May Be a Smarter Choice by Pivotal CRM, a CDC Software solution November 11, 2009 - (Free Research) This white paper compares and contrasts the two primary alternatives to thin clients and examines the differentiating characteristics that could impact your CRM implementation. Read on to learn why a smart client CRM solution may be a smarter choice. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM+: An Innovative Approach to Agile Solution Development by Pivotal CRM, a CDC Software solution April 01, 2010 - (Free Research) Read this paper to learn about the CRM+ approach and how it can give companies a much-needed third option for developing applications that support extensive enterprise business processes and enable ongoing agility. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Management Excellence: Leveraging Technology and Techniques by Oracle Corporation November 01, 2008 - (Free Research) One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Efficient After-Sales Service in IM&C Companies: Superior Service Operations for Profitable Growth by SAP America, Inc. September 02, 2010 - (Free Research) This paper discusses how integrated software and services from SAP can help you streamline and align key operations in service sales, service marketing, customer support, contract management, field service, and installed-base management. Read on to learn how to deliver efficient after-sales services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Things to Consider When Developing a Unified Communications (UC) Strategy by Aspect, Inc. August 10, 2010 - (Free Research) UC can increase revenue and enhance customer relationships all while reducing costs, but developing a UC strategy can seem like a daunting task. In light of this, this paper outlines 7 things organizations should consider as they begin to develop a UC strategy. Read on to learn some helpful hints and strategies to ensure a successful UC deployment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Customer Interaction into Profitable Relationships: Reaping the benefits of unified customer communication management (CCM) by Pitney Bowes Business Insight July 06, 2010 - (Free Research) Effective customer communication boosts customer loyalty, ensures compliance, and helps control a range of costs. However, most organisations take a fragmented approach to managing enterprise customer communications. Quocirca’s report examines how a CCM strategy can transform the impact of customer communications at every customer touch point. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Data Quality: A Survival Guide For Marketing by SAP America, Inc. June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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