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22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst December 31, 2009 - (Free Research) Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria.. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Event Management by BMC Software, Inc. April 2009 - (Free Research) This BMC webcast will present a methodology for identifying the metrics that have the most impact on critical business applications and for creating exception events to notify of critical application problems. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

State of Internet Security, Q3 - Q4 2009 by Websense, Inc. February 2010 - (Free Research) Do you know just how adept Web adversaries have become in using the Internet to spread malware in their attacks? Understand where the true threats lie with this report which summarizes the significant findings of Websense researchers using the ThreatSeeker™ Network during the six-month period ending December 2009. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices in Creating a Strategic Finance Function by SAP America, Inc. January 2009 - (Free Research) the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Centricity Master Data and the 360 Degree View by DataFlux Corporation January 2010 - (Free Research) This paper will provide a list of questions that should be considered and reviewed during any project designed to deliver a 360-degree view. The paper then explores how information sharing and identity resolution combine to show the connection between MDM and enterprise customer-centricity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Summary: The Search for the Elusive “ROI”: Tracking Down Value in a Jungle of Enterprise Management Products by Pervasive Software August 2009 - (Free Research) ROI is a top consideration for IT executives, especially those with tight budgets considering product purchases in this recessionary economy. There is ROI to be had. Read this Research Summary to find out about the perceptions and realities surrounding this mythical metric, whether or not it can be measured and what products deliver on ROI. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

intouch Group Uses Birst for Low-Cost, Effective Marketing Analytics and Reporting by Birst January 2010 - (Free Research) intouch Group turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with benefits that include an attractive dashboard and the ability to create flexible reports and scalable, on-demand mobile metrics. Read on to learn more about how Birst aided intouch with their marketing analytics and reporting. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Taking Application Management to the Next Level: Enterprise Plus Internet by Compuware Corporation February 2010 - (Free Research) This paper analyzes Compuware's acquisition of Gomez Inc. to extend the reach of APM across the enterprise and the Internet. Read on to learn how Gomez brings comprehensive SaaS-based monitoring and testing solutions that focus on optimizing the delivery of Web-based application services to end users. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Compuware, Gomez and the New Application Dynamic: Managing Application Performance in the Internet Era by Compuware Corporation February 2010 - (Free Research) This paper looks at environmental requirements and the matching design requirements for capturing real-world application performance interdependencies. It then assesses Compuware’s unified approach to combine enterprise and Internet application performance monitoring for more advanced service management and diagnostics across all sectors of APM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP® BusinessObjects™ Supply Chain Performance Management: Improving Supply Chain Effectivenes by SAP America, Inc. March 2010 - (Free Research) The SAP BusinessObjects Supply Chain Performance Management application helps companies measurably improve supply chain effectiveness, for more responsive supply chain networks and improved cost control. By focusing on the right process metrics, companies can identify and diagnose bottlenecks and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

VoIP Vulnerabilities by McAfee, Inc. March 2010 - (Free Research) The malicious behavior that we have seen in other media already plagues Internet voice calls. This report examines vulnerability trends as well as protocol- and application-layer attacks. Read this white paper to gain both a general and technical overview to the threats against VoIP and learn how to protect and remediate against them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Internet PRESENCE Scenario for Microsoft SharePoint Server 2007 by Microsoft Corporation India Pvt Ltd November 2008 - (Free Research) This series of articles and accompanying poster is an end-to-end scenario that outlines how to plan, design, build, and maintain an enterprise's Internet presence Web site based on Microsoft Office SharePoint Server 2007. This scenario focuses on the design, creation, and deployment of an Internet presence site in a large enterprise. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Successful Private Clouds: Proven Best Practices & Case Studies by Surgient January 2010 - (Free Research) Learn how you can deploy an enterprise private cloud in less than 30 days with Brian Wilson, Surgient VP of Services. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Excelling at Enterprise Carbon Management and Sustainability: An Executive Business Frameworkfor Sustainability 2.0 by SAP America, Inc. March 2010 - (Free Research) This paper describes the market drivers (intelligent operational efficiency, competitive differentiation, sustainable growth) for enterprise carbon management and how companies are implementing strategies to address these current and future developments of next-generation sustainability. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategic Considerations for Evaluating Enterprise Performance Management Solutions by IBM October 2009 - (Free Research) Read this paper to learn about current market trends in Enterprise Performance Management solutions. There are many investment strategies organizations must evaluate in order to best take advantage of the technological innovations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Going Beyond Simple Infrastructure Monitoring with HP SiteScope by Hewlett-Packard Company March 2010 - (Free Research) This paper will showcase many advanced capabilities of HP SiteScope software that can enable an enterprise to monitor more of its infrastructure, including Simple Network Management Protocol (SNMP) by management information bases (MIB), network bandwidth, script and enterprise application monitors. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: Pervasive BI: Driving A More Agile Enterprise by Attivio, Inc. March 2010 - (Free Research) This e-book from SearchDataManagement.com explores the value of BI, including its return on investment, the pros and cons of purchasing versus custom-building a BI application and how recent trends are changing the BI landscape. (EBOOK) VIEW ABSTRACT | GO TO

Infrastructure & IT Operations Management - Free Software Download! by Splunk March 2010 - (Free Research) Reduce the time to troubleshoot IT problems and security incidents to minutes or seconds, instead of hours or days. Monitor your entire IT infrastructure to avoid service degradation and downtime. Try this 60 day free trial now! (TRIAL SOFTWARE) GO TO

SAP® BusinessObjects™ for Microsoft Environments - Make Better Business Decisions Today by SAP AG February 2010 - (Free Research) SAP® BusinessObjects™ business intelligence (BI) solutions inter-operate with Microsoft software, enriching the end-user experience while enhancing decision making. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Zappos & APM Best Practices: How an eCommerce Leader Drives Revenue and a "WOW" Customer Experience with dynaTrace by dynaTrace software, Inc. February 2010 - (Free Research) Zappos has become a billion dollar e-commerce leader not by just selling shoes, but by also re-writing many of the rules binding traditional corporate culture. They view their unique culture as the key driver of their extraordinary success - and at Zappos’ Core Value #1 is "Deliver WOW through service." (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IT Service Management: Why CIOs Should Care by Numara Software December 2009 - (Free Research) IT service management has matured from managing trouble tickets to provide valuable insights across all functions of a business. What is its appeal to the CIO? (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mobilizing the Service Call Offers Ricoh Numerous Business Advantages by BlackBerry December 2009 - (Free Research) Ricoh Americas Corporation (Ricoh), a provider of document solutions, wanted a solution to automate service calls handled by field service technicians. They decided to create an application for the BlackBerry® solution that would improve call efficiency and give technicians more control over the tasks performed during their day. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Impact of Carrier Ethernet on Service Providers by Dorado Software September 2009 - (Free Research) Mobile internet access and the explosive demand for high bandwidth services on mobile devices have created a pivotal point for service providers. Those providers that can meet the new demands while increasing efficiency will be able to increase their market share, while those that are not will lose ground. Read on to learn how to keep up. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

2010 ERP REPORT: Part One in a Series by Panorama Consulting Group February 2010 - (Free Research) This report offers data on a wide variety of ERP solutions. Included in the research sample are Tier I solutions (such as SAP, Oracle eBusiness Suite, and Microsoft Dynamics), Tier II, Tier III and industry-focused niche solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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